sub-10

My first task upon joining Gateshead-based start-up sub-10 was to update their logo and develop a clear visual identity. Their previous logo felt out of step with their target market, and beyond that single graphic there were no brand guidelines in place.

The co-founders were very fond of the concept behind the logo, and so I refined the idea while still trying to keep the spirit of the original. I updated the brand palette to feel more harmonious, suggested a fresh brand font, and introduced the use of bold patterns in the brand colours.

The new identity went down fantastically, and I soon expanded into business cards, events banners, Teams backgrounds and more.

The brand continues to be refined as the company’s market positioning develops, and the latest iteration includes a striking dark background to contrast the bold colours. This can be seen most recently in an A5 events brochure (documented over on the Layout page).

ScrapBank Recycled

Commission: static logo and animated ident.

EuroVelo8.org

Commission: static logo and animated ident.

litdrive

Branding guidelines and social media post templates created for non-profit organisation LitDrive.

bremenize

Commission: static logo and animated ident.

Ellin expressed our dynamic perfectly.

— Beatrix Wupperman, Contributor, Bremenize

tyne signature

Commission: static logo and business cards.

Ellin was the consummate professional start to finish. She worked with us every step of the way to combine our musical ideas with her artistic interpretation, and we couldn't be more pleased with the result.

— Will Finn, Tyne Signature

constructify.media

Commission: static logo.

The client is a group of writers committed to honest reporting on water, climate change and the environment. They were quite particular about colours used, and specifically wanted the font to suggest print journalism.

REJIG

Commission: Full suite of brand materials, including logo, postcards, social media imagery, posters, flyers, banners and badges.

Thanks, Ellin, for the great vintage feel you’ve created on the REJIG branding. You brought our ideas to life in a really stylish way and our postcards always bring us lots of very positive attention wherever they’re displayed!

— Rosi Thornton, REJIG owner

ars apodemica

Commission: static logo.

We’re delighted with the logo, it represents our project in exactly the way we were hoping.

— Professor Daniel Carey, Art of Travel project

the chameleon club

Commission: static logo, plus poster design for one-off event.